Create copy that centers on the problems your target audience is experiencing...

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For example, Grab makes quite personalized copy on the main page of its website: grab copywriting example Actually, the message is very simple. Grab only shows that they are ready to serve customers in uncertain situations such as during this pandemic. Even though it looks trivial, this copy can give a positive image for Grab. Because, here the reader can conclude that Grab can help them whenever they need it. What is the key to this sample copy? First, you have to know consumer problems. Second, create a message that can touch the emotional side of the reader. What can be learned from this sample copy? Monitor what are the main problems of your current prospective customers. You can explore it through surveys, interviews, observations, and so on.

Target the emotional side of the reader, but don't be overly dramatic. In essence, just make it clear that you understand the problem and you have a solution. 12. Display Your Brand Name You may have heard advertisements that include the brand Uk Phone Number List name in it quite often, such as “Cough? Just comic it!” or “Is there any reason to go to Hoka Hoka Bento!” Well, you can use this technique when making copies. Because, if many people remember your copy, they will remember your brand name too. Here is another example of copy using the brand name: examples of copywriting dancow You must have heard the tagline above, right? Dancow uses a catchy play on words , so the brand name is easy to remember.



Oh yes, this technique is not only for brands that are already popular. You can also try it even though your brand is still not widely known. What can be learned from this sample copy? No need to look too far for inspiration, because sometimes your brand name can be an interesting copy idea. You can use word games to make the copy easier to remember. For example by writing words that rhyme. Copy that uses the brand name can be used to increase brand awareness. 13. Use Humorous Sentences Attractive copy is copy that is able to attract the reader's attention. Well, one way to get your target audience interested is to use humorous sentences. For example, like the copy on the main page of the Mie Gacoan website: gacoan noodle copywriting example As you can see, Mie Gacoan wrote that after eating noodles, readers should eat noodles again. By conveying messages in a joking tone, readers will feel more familiar with your brand.