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Before you start branding your brand, ask yourself these questions How would I like my customers to perceive my business? What is the purpose of my brand? Stay true to yourself and really seek the answers at the center of your company's values. This high level of strategy should help you make the right branding decisions. For more tips on branding check out our full guide here. What is brand identity? — Brand identity is a set of tangible elements that visually represent a company (logo, colors, typography and tone ). The more specific, cohesive, and unique these elements are, the more likely your brand is to stand out from the crowd and be recognized and admired.
IKEA's logo history The gradual photo retouching service transformation of the IKEA logo. Through IKEA. The IKEA logo, for example, underwent several transformations in its early days. It stabilized all the same from 1967 only the colors were modified. The yellow and blue logo we know today represents reliability and trust, while providing a sense of accessibility. This coupled with strong rounded typography and the oval frame that surrounds the name makes it feel like we are dealing with a strong, well-established and highly recognized brand. Brands have a life of their own that is enriched or undermined by hundreds of small actions taken over time. - Michael Eisner However, that have served to build this identity.
IKEA's simple, easy-to-navigate website features a friendly tone of voice (we even say hello with a simple "Hej!") that embodies the brand's values with authenticity. Moreover, the fact that their stores operate on a self- service system (you have to help yourself from the shelves in the warehouse) is not only an economical and operational choice the concept fits perfectly with the DIY ( Do It Yourself) philosophy on which the brand was built. We will add the huge open spacesthat maximize the number of products presented in the store. You can also recognize the brand's identity in the large yellow and blue bags provided simple, practical and durable.
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