5 STEPS TO CREATE AN EFFECTIVE YOUTUBE CHANNEL

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In 2019, the famous YouTube platform exceeded 2 billion users and more and more Internet users are favoring video when searching for information. Creating video content on YouTube has therefore become a real opportunity for any business that wants to retain its subscribers and attract new ones. In this article, the experts from the Montreal web agency My Little Big Web present the 5 steps to create an effective YouTube channel . SUMMARY Define the goal of your YouTube channel Publish quality videos Take care of the appearance of your YouTube channel Including your keywords in your written content will help users find your videos more easily. Optimize the internal networking of your YouTube channel Conclusion DEFINE THE GOAL OF YOUR YOUTUBE CHANNEL First, ask yourself: “What is the goal of this YouTube channel?” ".

Do you want to answer questions that Internet users have about your products and services in order to help them? Would you simply like to present your offers? Also, will you address a single or several themes relating to your business? If you want to cover several topics, we strongly advise you to create YouTube playlists for each theme. This will make it easier for viewers to navigate your YouTube  email-list channel and better understand what you are talking about in your videos. Playlists-youtube PUBLISH QUALITY VIDEOS The success of your YouTube channel largely depends on the video content you post. To this end, offer relevant content that will interest your audience. Then, make sure you're sharing quality content by following our experts' advice: If you choose to film yourself or your colleagues, be careful that the Internet user can hear you.



You can use a microphone if you notice that the sound is not clear enough. When editing, try to play with the settings to make your video pleasant and animated (brightness, change of shot, addition of illustrations, etc.). Try not to illustrate your points with too much data which could make them perishable. For example, if you say “today, 20% of customers…”, what will it be in 3 or 4 years? Add subtitles. More and more Internet users view videos without activating the sound. If a user wants to view your video but wants to watch it without sound and you haven't added any subtitles, they will definitely leave your channel.