Wrap Up What is Social Monitoring

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What is Social Monitoring? What is Social Listening? Social Monitoring vs Social Listening: What’s the Difference? Social Monitoring vs Social Listening: Which is Best for Your Brand?Social monitoring is a term used to describe the process of finding, tracking, and responding to brand mentions on social media platforms. When customers post or comment about things specifically related to your brand, campaigns, or company.

Your team finds those mentions using social monitoring and replies accordingly. The C Level Contact List Importance of Social Monitoring Social monitoring is important to your business because it helps you create connections and build relationships with customers on a one-to-one level. Your team responds to posts or comments that mention your brand name and communicates directly to customers or prospects.



Social monitoring is a great way to engage with your audiences and answer questions, quickly rectify complaints and manage criticism, and give shout-outs to those who are positively commenting about your brand, company, products, or services. The importance of social monitoring comes from the fast and quick connections you make with your audience rather than a long-term relationship or building. After the first interaction, you typically won’t continue to follow up or engage with the contact you made.