The Importance of Social Monitoring and Social Listening

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Social monitoring and social listening are often used as interchangeable terms, but they have distinct differences that both need to be included in your digital marketing strategy. Rock Content Writer Rock Content Writer Content writer Sep 1, 21 | 7 min read ✓ Human crafted content The Importance of Social Monitoring and Social Listening Need content for your business? Find top writers on WriterAccess.


Try for free There are many different areas of digital C Level Contact List marketing that require attention from teams. A large area of this landscape is social media. Social media marketing requires an incredible amount of time and effort from team members in order to successfully manage and run a social media program. Two terms commonly used in social media marketing are social monitoring and social listening. Both of these phrases are used to refer to types of social media strategies, and they are often used interchangeably.



However, social monitoring and social listening are both distinct approaches and should be addressed as separate entities. In this article, we’ll take a look at what social monitoring and social listening are, and why they are important for your digital marketing strategy. Then we’ll take a look to see which approach will be the best fit for your team and learn how you can use it in your own social media marketing strategies today.