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How are his posts made? First, the Innocent brand takes advantage of its notoriety on social networks to promote its products. Its community managers therefore make their product placements via their own publications . As for the tone employed by Innocent in its publications, this is an integral part of their marketing strategy. It is natural and cultivates closeness . To cultivate it, the CMs take into account the fact that they are not addressing a crowd . Innocent is aware of the place that brands can represent in the lives of consumers. In order to have a real authentic tone, the brand goes so far as to hire people who share its values.
She communicates on the experiences that correspond to her values, but also on what can make her community smile. Regarding the basis of its strategy, it has evolved over time. At first, community managers were very spontaneous fax list in their posts . Now, they are rather looking to follow the guideline they have defined and more to follow the events of the brand. For several years, they had to work on Innocent's image before they could really talk about their products and the foundation.
Secondly , Innocent lives what he shares . For example, smoothie labels say “Shake before opening, not after”. This message refers to an anecdote that one of the brand's founders, Jon, actually experienced: he was in the car, he was talking, opened his smoothie, stirred it and got it all over the place. Innocent has managed to have real interactions, on a daily basis, with his community . Which is really rare for a brand. Her goals In terms of its objectives, one of its main ones is to create and maintain a very strong sympathy capital . Innocent wants to inspire the desire to drink smoothies more through humor.
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