How to bypass these difficulties?

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Allow your users to always have the most important information about your shop at hand. Don't invent new or hidden locations to link to your returns, refunds and shipping pages, compliant with the standard . In this way the user will know exactly where to go to find the information he is looking for. Of course he will have to shake with his finger, but at least he will do it without fail!Allow your users to filter the products as best they can , don't force them to search among 400 products for the only 10 that perhaps have a certain characteristic. Also consider keeping the filter bar or menu in a fixed position, so that you don't have to return to the top to continue or deepen your search. In addition, it immediately communicates how many results there are for a given filter : this way the user will be aware of how much they will have to scroll to see them all.Help purchase decisions by communicating immediately if some products have low availability, so as to lead your user towards a faster choice .



Likewise, provide personalized advice when possible and make Special Data the advantages of the products you sell immediately evident.Allow your user to add the products they are interested in to a wishlist , so they can return later for a more streamlined comparison.Improve the mobile UX in e-commerce by providing comprehensive information and encouraging comparison between productsOne of the biggest difficulties in making mobile purchases is certainly represented by comparing items , especially for the Evaluation phase .At this stage, our user has already explored the offer on the market of the product he wants, the circle has already narrowed and he must make choices, discarding alternatives to promote others.This is a delicate moment, because the user will presumably want to leave your e-commerce site to see others and be able to make a more careful comparison. Clearly you will not be able to prevent him from doing this, it is an almost physiological step into the "Messy Middle", however you can ensure that the user is encouraged to stay on your online shop by offering him the possibility of directly comparing the products you have in your catalog , or by predicting the questions he will ask and providing him with all the answers he is looking for.Emmece Mobile Product ComparisonThe fragmented comparison between different sites is often a source of stress for mobile purchases; having a clear idea of ​​items and their characteristics increases the quality of the mobile UX.So here's what you can do to help him.




Give the fundamental information about the product immediately , possibly already in the preview so as not to force the user to change page and maintain an overview of the alternative products.Consider adding a "compare products" section , which reassures the user that they can make the right choice and gives them the tools to proceed.Make the prices very clear , also considering shipping costs!Pay attention and invest time in carefully writing product descriptions , use quality images (even from different angles if the product requires it) and videos .Reassure the user: make all the information on shipments, returns and refunds clear and accessible and don't forget the reviews section which, in addition to often being the right trigger to conclude an order, represent an excellent way to diversify your content compared to those of your competitors and say goodbye to the duplicate content that SEOs fear.